Response to Brookstone

Posted by on October 26, 2011 · 2 Comments 

Author’s Note: While I don’t usually bring work/industry type stuff to this space, after everything has been said and done, there are a few things that Brookstone did right and a few things that they could improve upon. I truly appreciate the personal response from Brookstone CEO Ron Boire and feel that they went out of their way to try to make it “right.” Please read my response to Brookstone for a mini communications case study to learn about their areas... Read More

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Why Brookstone has disappointed me and lost a believer

Posted by on September 18, 2011 · 4 Comments 

I have been an admirer of Brookstone’s NAP products for a long time and was very excited about my spa set when I purchased it at the beginning of the year. Unfortunately, by the time I got around to really needing it for migraine headache relief, the some of the gel inserts had crystalized and hardened. Sucks but potentially workable hopefully, right? Nope. The clever crystal formations were totally poking me in the face. Luckily, Brookstone seemed to have awesome customer... Read More

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    The author of this website is a 20-something college graduate who prefers to walk with a swagger when the mood strikes her. Part explorer and part digital communication fiend, she is all original. Currently residing in Raleigh, North Carolina, she spends her days looking for her next marketing opportunity. She enjoys people watching and offering her opinions on life beyond her backyard. Sometimes she hosts trivia. But enough about her, she doesn't like to write about herself.