The following digital marketing pieces are represntative of my work at Phonebooth, a division of Bandwidth.com, Inc.
 
 

Content Marketing & Product Collateral

The Phonebooth Story Collateral

Worked closely with designer on all aspects of creative process from initial concept and content development to finalized collateral award submission about Phonebooth OnDemand that won the 2011 TMCnet INTERNET TELEPHONY Product of the Year Award for innovation.

 

Infographic

Developed infographic as an educational resource on the business VoIP category. Specific contributions include art direction, layout design and content editing to ensure cohesive branding. This piece suits both educational and link-building strategies.

 

VoIP Comparison Chart

Drove collateral piece project strategy and created content for for comparison chart showing difference between VoIP phone systems and traditional office phone systems.


 

Business Website Design & Content

Phonebooth.com Website Redesign

Key player on marketing team during website redesign that garnered a 24% increase in monthly total transaction value. Specific redesign contributions included writing, editing and synthesizing content, as well as designing layout for press page.

Landing Page Design & Optimization

Designed and tested four versions of landing pages with the goal of  improving conversion rates on FreePBX.org, a corporate sponsored open source telephony community.

Partner Program Landing Page

Developed a Partner landing page complete with lead form to funnel prospective partners.

 

Email Marketing

Phonebooth OnDemand Nurturing Program

Developed drip campaign composed of a series of five emails sent to cold leads over a six month period with the aim of providing VoIP phone system eduction while keeping Phonebooth OnDemand top of mind.

Phonebooth OnDemand Product Newsletter

Responsible for all aspects of the sending out the product newsletter creative process from concept, content, list procurement and scheduling sends to customers.

 

Email Subscriber Program

Launched company’s first email subscription program garnering 17% month over month increase in opt-in subscribers. Oversee content strategy and execution for the list.

Corporate Blog Strategy & Content

 
Developed corporate blog strategy and content for both the Phonebooth Blog and the Bandwidth Blog.