Digital Marketing Portfolio
The following digital marketing pieces are represntative of my work at Phonebooth, a division of Bandwidth.com, Inc.
Content Marketing & Product Collateral
The Phonebooth Story Collateral
Worked closely with designer on all aspects of creative process from initial concept and content development to finalized collateral award submission about Phonebooth OnDemand that won the 2011 TMCnet INTERNET TELEPHONY Product of the Year Award for innovation.
Developed infographic as an educational resource on the business VoIP category. Specific contributions include art direction, layout design and content editing to ensure cohesive branding. This piece suits both educational and link-building strategies.
VoIP Comparison Chart
Business Website Design & Content
Phonebooth.com Website Redesign
Key player on marketing team during website redesign that garnered a 24% increase in monthly total transaction value. Specific redesign contributions included writing, editing and synthesizing content, as well as designing layout for press page.
Landing Page Design & Optimization
Designed and tested four versions of landing pages with the goal of improving conversion rates on FreePBX.org, a corporate sponsored open source telephony community.
Partner Program Landing Page
Phonebooth OnDemand Nurturing Program
Developed drip campaign composed of a series of five emails sent to cold leads over a six month period with the aim of providing VoIP phone system eduction while keeping Phonebooth OnDemand top of mind.
Phonebooth OnDemand Product Newsletter
Email Subscriber Program
Launched company’s first email subscription program garnering 17% month over month increase in opt-in subscribers. Oversee content strategy and execution for the list.
Corporate Blog Strategy & Content
Developed corporate blog strategy and content for both the Phonebooth Blog and the Bandwidth Blog.