EDUCATION

University of North Carolina at Chapel Hill, N.C.
December 2008

School of Journalism and Mass Communication
B.A., Journalism and Mass Communication, Public Relations Sequence

EXPERIENCE

Marketing Manager
Bandwidth.com, Inc., Cary, N.C., March 2010 – present

• Responsible for development, implementation and maintenance of most major and minor marketing functions for company’s newest product: Phonebooth Mobile
• Focusing on project management, internet marketing, product marketing, public relations, social media and customer service and engagement
• Working in conjunction with all other programs to generate leads, educate industry sector and establish the company’s presence in the marketplace
• Spearheaded promotional campaign about the company’s participation in the 2010 Race Across America ultra-cycling event

Contractor
FRAGMGENT (formerly Twine Interactive), Raleigh, N.C., Jan. – April 2010

• Spearheaded marketing initiatives during the company’s rebranding process, concentrating on project management, content management, online reputation management and business development
• Developed and implemented digital communication strategies for multi-tiered social media and email marketing campaigns

Communications Assistant
Habitat for Humanity of the NC Sandhills, Aberdeen, N.C., Sept. 2009 – April 2010

• Collaborated with the Special Events and Communications Coordinator on various communication initiatives, including writing byline articles and event management and planning for the 2010 Gala “April in Paris”

Consumer Accounts Public Relations Intern
Weber Shandwick, Chicago, Ill., March – May 2009

• Helped to coordinate and to execute public relations and consumer marketing programs, including national and local media relations initiatives and blogger-exclusive events
• Executed critical tasks such as monitoring and tracking media coverage and performing competitive industry research on key accounts including M&M’s (Mars Snackfood US), Degree Women (Unilever) and the Cherry Marketing Institute
• Implemented media relations plans by compiling media lists and editorial opportunities, pitching media outlets and reaching out to bloggers to secure national and local online and print placements
• Collaborated with team on client status reports, industry partnerships and spokesperson candidates

Public Relations Intern
Howard, Merrell & Partners, Raleigh, N.C., May 2008 – Feb. 2009

• Assisted with PR efforts and client services for key accounts including Butterball, LLC , CORDURA® Brand (INVISTA) and Colonial Bank
• Identified opportunities for client community relations programs through event sponsorship, television partnership, charity partnership and social media marketing
• Served as a key player on PR event management team for 275-guest grand opening of international headquarters for Butterball, LLC through budget creation, event planning, day-of logistics and post-event media relations

Public Relations Intern
MMI Public Relations (formerly MMI Associates, Inc.), Raleigh, N.C., Aug. – Dec. 2007

• Assisted with PR efforts, including creating collateral, media relations and event management
• Established a solid background in new PR tactics through podcasts, blogs and keyword optimization

Public Relations Intern
Council for Entrepreneurial Development, Durham, N.C., Jan. – May 2007

• CED is a private, nonprofit organization that provides know-how, networking, mentoring and capital formation resources to high-growth entrepreneurs through its expansive member network
• Conducted interviews and helped coordinate writing and production of various online and print publications, as well as contributed to PR campaign development and execution for select CED program events

FREELANCE COMMUNICATIONS WORK